Recap of MBPR September Event

To kick off our 2012–2013 season on September 26, we had an informative panel discussion on timely topics: library marketing and new trends in sales, and publisher-library collaboration. Panelists included Kit Hadley, Director of the Saint Paul Public Library; Tom Mercer, Marketing Manager for the 3M Cloud Library; and Terri Souter, VP and Director of Marketing for Lerner Publishing.

Key conversations included new digital platforms, collection development of eBooks, how the role of the librarian is changing in terms of publisher partnerships, and digital education.

From the Editor: Expanding the Choir

I’m sitting at my desk just hours before leaving for my first vacation since taking this job over a year ago.  I’m pretty much crawling out of my skin, in a good way.  I also feel a little bit sassier—fortified—in my new orange VOTE NO t-shirt.  In my size.  I know.  They didn’t apparently exist, but now they do.  I’m stoked.

My destination is Seattle, Washington, for a bit…and then I’ll go up (north) to check out Vancouver and Whistler in Canada.  Knowing that these are extremely GLBT-friendly places to go, believe me: this isn’t the last you’ve heard of my trip.  Like any writer/photographer/editor worth her salt, I’ll make sure the whole thing will be documented for you.

What I’m curious about is what kind of reaction my VOTE NO shirt will get as I travel.  I’m big, it’s orange; together, we’ll be a visual force to reckon with.  I anticipate conversations, particularly at the Minneapolis-St. Paul airport today.  But, I also anticipate friendliness, particularly in Washington, where marriage equality is also at the fore, as well as Gay Whistler, where same-sex marriage is celebrated.

It won’t always be comfortable.  For one thing, I don’t wear bright colors.  Those of you who encounter me in the wild know that it’s rare to see me in anything other than black, though I do make an attempt to be more chromatic at our events than I do on any other day.  This bright orange shirt visually propels me into your eyeballs.  Then, VOTE NO.  It’s in your face but not demanding that your attention stay with it.  Glance at me, look away.  Go ahead.  The impression has still been made…and, with it, will be a smile.

I’m friendly.  My message is one about love.  It’s a little touchy-feely when you think about it: make love, not war.  I come in peace and I hope to be received in peace as well.

Similarly, this approach can be applied to a little problem we’re having in this campaign.  Have you noticed how many of us are preaching to the choir?  Multiple people have mentioned this to me, how even Lavender is speaking to a mostly friendly audience…so how do we expand the campaign?  Of course everyone thumbs-ups our VOTE NO posts on Facebook—if our circles are only the like-minded folks, it makes sense.  How can we move past the choir to include more people?

A bright orange shirt and a smile both help.

What could be the equivalent in effect, but without the change of wardrobe or head-turning color?

I have a possible solution.

You know how many of us are just SO DONE and OVER the people from home? You know, the people we never have to deal with again unless we go home to high school reunions or run into them at the grocery store.  The people that we are even a little proud about being beyond…or for having left them behind.  Some of them aren’t proven to be intolerant, but they’re in that halo effect of a more narrow-minded childhood.  A painful young-adulthood.  A harrowing college experience before coming out.  Heck, a weird comment string on a shared friend’s Facebook post.  All of these are places that might leave us with a bad taste in our mouths in terms of dealing with people.  We write them off simply due to guilt by association.

I’ve noticed that there are the intolerant people and that there are the people who are still considering.  They’re very quiet people; they don’t comment or express “Like” over things, but they’re watching.  They won’t wear an orange t-shirt.  They’re the people who won’t stand on a soapbox, but will still be voting in November.

And they might VOTE NO.

Who are they?  I have my suspicions.  Think back to the people who were more neutral in your past.  The ones who you have had some sort of relationship with but wouldn’t call them close—the ones who you’ve encountered.  You could encounter them again…like on Facebook.  You could “friend” them.  You could have just as neutral of a relationship with them as you did the first go-round, but, this time, you’re different.  You’re open about your life and your goals.  You show them, kind of like wearing a t-shirt or putting up a lawn sign or posting a video on your own Facebook page, that you’re a person who they (still and now) know, who is negatively effected by this proposed amendment.  That you, by existing in their repertoire of people, deserve consideration.

Antagonism isn’t necessarily the way to go with these new-old friends.  Living and teaching by example is a less heavy-handed way of dealing with the issue of equal rights.  We’ve been talking about how telling our stories will make the difference in fighting this amendment—your Facebook page is telling your story.  And people are watching and taking notes.  Thankfully.

I’ve mentioned before how I’m from Cokato, a conservative community that’s west of the Twin Cities by about an hour.  I know there are people there who I’ve left geographically, but who I am happy to never say I’ve “left behind.”  They’re people who I can draw into the conversation simply by not letting up on this issue of VOTING NO.  They are people who I might not even know are part of the choir I’m preaching to.

Invite people into your choirs.  Preach by living your life.  Expand your circle of influence in a gentle way.  Or, heck, get your own blaze-orange VOTE NO t-shirt.

Whatever you do, don’t mistake all the thumbs-ups on VOTE NO posts as indicating a victory.  See them for what they are: encouragement.

With you…and with thanks,

Andy

From the Editor: State Fair Conversations

I don’t usually go to the State Fair alone.  I can find something entertaining anywhere I go, but I enjoy things differently when I’m with people.  Especially true at the Fair, I like to sample and taste and judge my way through with friends or family.  I experience it differently based on whom I’m with; the niece and nephew like the Midway, my dad likes Machinery Hill, my foodie friends dissect the new cuisine.

This year, I went solo. On the schedule for the day, I knew I’d meet up with folks at Carnes and Liggett for the Sixth Annual Gay Day at the State Fair…and I planned to run into other friends later.  But, for the first few hours, I ambled around on my own terms.  Looking, observing, SWEATING.  Goodness, that was a hot day with a relentless sun.  I know—it was a summer Sunday.  A perfect one, really.

As I wandered, I thought about all the people who were there for the unofficial Gay Day at the Fair.  The dress code was hopeful—people were directed to get Vote NO shirts from Minnesotans United for All Families.  Great idea.  I scanned the crowds and saw one here and there.  Wander, wander, wander—there’s one.  Wander.  Wander.  Okay…there weren’t many.  I was disheartened.  There I was, taking a survey of a cross-section of our state.  People as far as the eye could see and nary a Vote NO shirt on one of them.  Was I looking at a representative sample of our state?  God, I hope not.

With crumbs and cream of Ole’s Cannolis still on my lips, I checked the State Fair App for where the Minnesotans United for All Families stand was located so I could go get my own Vote NO shirt.  Searching in “Merchandise,” I found out the stand was on Cooper, over by Dan Patch.  These names make sense when looking at a State Fair map…or when being a really good pointer, as I found out.

Making my way to the little orange Vote NO booth was easier planned than done.  Turns out, it had the longest line that I would stand in at the entire Fair.  What a great problem to have!  Here were my people!  They were walking away with t-shirts and fans and buttons and stickers. When it was my turn to get my goods, I confirmed that what I’d heard was true—they didn’t have a t-shirt in my size.  (I’ve told you before how I’m a large Nordic woman; it makes sense that I shop for dress shoes with the drag queens and could probably tussle over t-shirts with the bears.)  I’m hopeful that they’ll order some larger shirts for the larger people—there are still two months left for us to wear them (and we make for more impressive walking billboards…I’m just saying). So, I dejectedly left with a Vote NO fan and went on my merry way.

Because of my Vote NO fan, I wasn’t really alone the rest of my time at the Fair.  In the blazing sun, that fan was used and abused.  No fewer than ten times, I was stopped and asked where I got the it. Each time, the person asking surprised me.  An older woman, a younger couple, a punky kid who didn’t look like he should care.  I got schooled just by letting myself notice who was noticing the Vote NO fans.  I did a lot of pointing, a bit of showing on the map, and a whole lot of hand gesturing to show where Cooper is in relation to other landmarks.

As I was walking to the parking lot where I’d abandoned my Jeep earlier in the day, I was stopped one last time.  This time, it wasn’t just surprise that halted me—I had to actually stop and understand what was going on.  A woman in a scooter was signing to me.  It took me a beat or two to realize it, but once I started watching her motions and reading her lips, it was clear that she was asking me where I got my Vote NO fan, though I don’t really know American Sign Language.  I paused and tried to mouth the word clearly as I pointed yet again in the direction of “Cooper.”  From her expression, it didn’t look like I’d conveyed it clearly.  I tried again, “COOOOOPER.”  Not louder, just more pronounced.  Nope.  Then it dawned on me.  I sign-spelled “C-O-O-P-E-R.”  She smiled and nodded.  I don’t know how I remembered the alphabet that I learned in elementary school, but we did it.  We had a conversation about Voting NO in a matter of a minute of time on a sweaty afternoon in August.

She signed “thank you.”  I returned the gesture, and we both went on our ways, smiling.

Looking around as she went the direction of the Vote NO booth and I went the direction of my Jeep, I felt a new sense of hope for November.  Though I still couldn’t see many Vote NO t-shirts in the crowd, I know knew that there were plenty of people feeling that sentiment…plenty of people wanting to show their signs of support for Voting NO.

And I remain hopeful.

With thanks,

Andy