To kick off our 2012–2013 season on September 26, we had an informative panel discussion on timely topics: library marketing and new trends in sales, and publisher-library collaboration. Panelists included Kit Hadley, Director of the Saint Paul Public Library; Tom Mercer, Marketing Manager for the 3M Cloud Library; and Terri Souter, VP and Director of Marketing for Lerner Publishing.
Key conversations included new digital platforms, collection development of eBooks, how the role of the librarian is changing in terms of publisher partnerships, and digital education.